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Based on China Mobile’s blockchain platform, this project demonstrates a sharing system at its subsidiary operator Shandong Mobile that enables the exchange of equity points between the local operator and cooperative enterprises.
The platform underpins an equity exchange alliance between different enterprises, which is designed to support Shandong Mobile’s new sales model based on joint sales with partners.
The Catalyst project aims to simplify the exchange of equity points between different platforms so that the system is easy to use for all users.
The project addresses multiple technical and business pain points for communications service providers (CSPs). The technical issues include data inconsistency, arbitrage risk and multi-platform complexity. On the business side, the project focuses on the challenges of insufficient customer expansion, low customer activity rate and low repeat purchases.
The solution also demonstrates business model innovation for CSPs. For example, the equity exchange platform charges service fees according to the volume of business and sets the package price according to the volume of business at different levels, creating new revenue streams and increasing sales and overall profit.
By relying on China Mobile’s unified blockchain platform, subsidiary operators like Shandong Mobile benefit from large-scale development and production as the platform is promoted in other regions.